Those who are in the mortgage process at the time of the change will not be affected. The name change is significant for the company, but clients will not see any difference to the digital experience. With a boost from the incredibly popular Rocket Mortgage home loan process, Quicken Loans became the largest lender in the country, closing more loans than any other retail mortgage lender, in the fourth quarter of 2017, according to the press release. Rocket Mortgage was revealed to the world in a 2016 Super Bowl ad. This was the first time a consumer could go from application to closing on their own, without speaking to a human. In late 2015, Quicken Loans launched a fully digital, completely online, mortgage experience – Rocket Mortgage. “With this official name change, we will have a consistent brand that is synonymous with innovation and excellence.” Since then, we developed proprietary technology to improve every piece of the process but we officially revolutionized the mortgage industry when we launched Rocket Mortgage in 2015,” said Jay Farner, Rocket Mortgage CEO. “More than 20 years ago, Dan Gilbert, our founder and chairman, had a vision of putting the entire mortgage process online to simplify the lending experience and add more transparency. The change is being made to align the overall “Rocket” brand, while also making it clear to homebuyers that technology, a core tenet of Rocket Companies, is injected throughout the entire home buying lifecycle – from home search to mortgage closing, according to a press release.
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Android is a trademark of Google Inc.Quicken Loans announced it will officially change its name to Rocket Mortgage on July 31. iPhone and iPad are trademarks of Apple Inc., registered in the U.S. Quicken is a registered trademark of Intuit Inc., used under license.
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